DULUX AIR CLEAN

Client brief To create a brand campaign for biobased Air Clean paint that would resonate with environmentally conscious consumers and help position the business as a leader in sustainable practices.

Our response To bring to life the product’s key benefit (that it can help make a beautiful and healthier home), we created a campaign that showed a family home transformed into a natural landscape. Carpets became grass; houseplants became trees; walls became skies, with clouds blown through by the breeze. Combined with more functional infographic assets, this creative conceit was adapted effectively for use across print, digital and social.