MAZDA: DISCOVERING THE TASTE OF TAMPA

Client brief To showcase the Mazda CX50 PHEV by driving the adaptable vehicle between city and countryside, on a trip that would highlight the car, the company pillars and Mazda’s ethos of quality. 

Our response We devised a road trip with a purpose: exploring Tampa’s dynamic food scene through the eyes of Chef Alvarez, the talent behind Rooster and the Till. His belief in craftsmanship, sustainability and community perfectly echoed Mazda’s own core values and enabled us to tell an emotive, authentic and engaging story. The result? Film, website and social assets that delivered across the board. Special credit to the extraordinary dual talents of DOP Dylan Melcher and Stills photographer Daphné Caren The UK Team Rufus Pickerton (Director), Ed Cooper (Editorial director)