Mazda: SkyActiv

Client brief  To create a compelling and visually arresting narrative highlighting the unseen magic of Mazda. The client wanted us to celebrate the detail behind their precision engineering and reveal to Mazda's customer base just what goes into making lighter, more efficient engines.

Our response We knew we needed images that could tell a story and conjure beauty from the unexpected, so we commissioned multi award-winning photographer Andy Barter to create a suite key visuals and stunning motion capture of the rarely seen SkyActiv components.

The client was thrilled with the results, and this iconic imagery was used globally across customer publications in print and social channels.