Art Direction
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B2B
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9
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/ About the project
Client brief To bring to life the Time Out x Black Pound Day x Google Ads Collaboration. A 2020 initiative to support black-owned businesses and offer training and mentoring to black entrepreneurs. Google donated all the ad space in a special issue of Time Out London magazine.
Our response Using inspiring hero shots of black business owners in their places of work, we created a series of dynamic ads. These formed the basis of a highly successful integrated campaign across print, digital, and social media platforms.
/ Credits
Client:
Art Director:
Aston Leach
Photographer:
Francis Augusto, Amaal Said, Lemar Golding, Serena Brown
/ Year
2020
OTHER
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