Dulux: Simply Refresh

The client brief To spread awareness of the Simply Refresh brand and highlight how much of a transformation can be made to a home with just one coat of paint.

Our response We shot hero films using four different influencers with four distinctive styles. We were then able to adapt this material for a host of different assets (96 in total), from above-the-line content to engaging social gifs. 

It was the first time Dulux UK had used influencers and the campaign gained a lot of traction.